Our Story
A movement-centered wellness organization built and supported by science, compassion, healing, and human connection.
Life Iz Movment was founded from a deeply personal understanding of how movement can transform not only the body, but the mind and spirit as well.
As a lifelong athlete who competed in basketball at a high level, founder George Roberson always understood the feeling movement created — the sense of energy, clarity, confidence, and being fully alive. Years later, science would provide the explanation. Sustained movement and exercise activate the body’s endocannabinoid system while increasing serotonin production, creating profound effects on mood, mental clarity, emotional regulation, and overall well-being.
For George, movement was never just physical training. It became medicine.
During periods of anxiety, stress, and depression in his own life, exercise remained one of the few constants that restored balance, peace, and emotional strength. Through years of personal experience and professional observation, he witnessed firsthand how intentional movement could dramatically improve the way people feel mentally, emotionally, and physically.
What began over 25 years ago as a career in personal training eventually evolved into something much deeper.
While pursuing acting and directing in New York, George sought a profession that offered both flexibility and purpose. That path led him to the National Academy of Sports Medicine, where he fell in love with kinesiology, human movement, and the science of wellness. At the same time, he immersed himself in martial arts, inspired by a lifelong fascination with Kung Fu and Eastern movement philosophies.
As he continued studying Tai Chi, breathwork, and diaphragmatic breathing, an unexpected connection emerged. In both his acting conservatory at NYU Atlantic Theater and his Tai Chi training, instructors emphasized the same principle: the power of breathing from the diaphragm to regulate the nervous system, cultivate internal energy, and transform human performance.
Then life shifted in a profound way.
After the tragic loss of his best friend to suicide and the emotional weight of losing another close friend, George turned even deeper toward movement, meditation, prayer, and breathwork as tools for healing. Diaphragmatic breathing became more than a technique — it became a source of grounding, clarity, and restoration during one of the most difficult periods of his life.
Those experiences ultimately shaped the philosophy behind Life Iz Movment. Today, George combines over two decades of expertise in personal training, Tai Chi instruction, movement therapy, cognitive wellness, and human performance to help individuals improve not only their physical health but their cognitive and emotional well-being as well.
His movement system — SENCHENT Movement — influenced by Tai Chi principles, neuroscience, breathwork, and functional movement, is designed to improve how people move, think, feel, and live.
At Life Iz Movment, the mission is simple:
To help people heal through movement, reconnect with themselves, and experience what it truly means to feel alive again.
Because movement isn’t just exercise.
Movement Iz MedicinE.
George Roberson, founder
Our Philosophy
Life Iz Movment was born from a simple but powerful belief: movement heals.
Too often, healthcare separates recovery from performance and the body from the mind. Our founder saw the need for something different: a bridge between medicine and movement, science and soul, therapy and training.
We began with a vision to bring personalized, compassionate, and evidence-based care directly to the people who need it most. Whether it’s helping someone walk confidently after an injury, guiding an athlete toward peak performance, building strength, or supporting brain health through cognitive movement therapy, our mission is always the same: to empower you to move better, live stronger, and feel fully alive.
At Life Iz Movment, we believe movement is more than exercise– it’s connection, confidence, and life itself. Our team brings the highest level of professional expertise and human empathy into every session.
Because when you move with purpose, you heal. You grow. You transform.
And that’s why at Life Iz Movment, we live by the truth that movement is medicine.
